AI Lab
Think about the evolution of humanity: the ways we acquire, share, and receive knowledge have constantly changed. However, one thing has always remained constant:
The Desire for Deeper Understanding.
As we reflected on the role of artificial intelligence in today’s world, one thing became clear: technological advancements may have given rise to AI and condensed vast amounts of human knowledge, but the fundamental drive remains as pure and strong as ever — the determined pursuit of gaining knowledge and, therefore, understanding.
Client:
AI Lab Tbilisi
Disciplines:
Branding
Year:
2024
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Art Director, Designer: Tengiz Begoidze
Designer: Giorgi Bregvadze
Type Designer: Akaki Razmadze
Brand Strategist: Mariam Chkhaidze
“Play is the highest form of research.”
— Albert Einstein