Georgia Rugby
Sport unites!
This statement holds true across nations, with each country embracing a particular discipline that reflects its identity. Those shared moments of victory stay in people’s memories for a lifetime.
For us Georgians, rugby has been a lasting source of joy and pride — and it will continue to be so in the future. Culturally, it’s the sport that truly matches our DNA.
A rugby player embodies the archetype of a Georgian: a noble, fearless warrior, someone ready to face challenges for the thrill of victory and the joy of sharing it with others.
As we say — Rugby is Our Game — and we Georgians have every reason to believe it.
With that in mind, Georgia Rugby rightfully stands as a national lovemark.
Designed with the Georgia Rugby Union and Macron S.p.A, the 2023 World Cup shirt was part of the branding phase, though the project isn't fully released yet.
Client:
Georgia Rugby Union
Disciplines:
Branding
Year:
2022
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Creative Director: Giorgi Kvlividze
Art Director, Designer: Tengiz Begoidze
Designer: Sergio Titenkov
Font Engineer: Aleksander Sukiasov
Brand Strategist: Ucha Urushadze
Project Manager: Nikoloz Saganelidze
RWC23 Georgia Rugby Shirt / Macron S.p.A
Warren Little / Getty Images