Georgia Rugby

Sport unites!
This statement holds true across nations, with each country embracing a particular discipline that reflects its identity. Those shared moments of victory stay in people’s memories for a lifetime.

For us Georgians, rugby has been a lasting source of joy and pride — and it will continue to be so in the future. Culturally, it’s the sport that truly matches our DNA.

A rugby player embodies the archetype of a Georgian: a noble, fearless warrior, someone ready to face challenges for the thrill of victory and the joy of sharing it with others.

As we say — Rugby is Our Game — and we Georgians have every reason to believe it.
With that in mind, Georgia Rugby rightfully stands as a national lovemark.

Designed with the Georgia Rugby Union and Macron S.p.A, the 2023 World Cup shirt was part of the branding phase, though the project isn't fully released yet.

Disciplines:
Branding

Year:
2022

  • Creative Director: Giorgi Kvlividze
    Art Director, Designer: Tengiz Begoidze
    Designer: Sergio Titenkov
    Font Engineer: Aleksander Sukiasov
    Brand Strategist: Ucha Urushadze
    Project Manager: Nikoloz Saganelidze

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