KOKA

In a sketch from 2021, I found it interesting to reimagine the iconic @cocacola bottle by fusing it with the form of a traditional Georgian jug.

"Whatever is inside the Koka* is what will pour out."
(Koka is a Georgian word meaning “jug.”)

Sketching is an inseparable part of my creative process. When you're juggling multiple projects at once, it helps connect scattered thoughts. I don’t remember why I had written down this quote, but I found it on a blank page — and that’s where the visual exploration of The Jug began.

I aimed to express both my personal connection to the idea and the meaning of the phrase in the simplest visual form. Integrating a widely recognized brand with the image of a jug wasn’t my original intention, but it turned out to be an effective way to connect cultures.